Case study · № 003 · Learning experience
ENGLISH ACADEME JUNIOR · learn it through a story
A CEFR Pre-A1 to A2 English-learning product that uses movie-based lessons, interactive practice, teacher tools, and a lesson-aware virtual instructor.
The problem
Traditional courseware can turn language practice into isolated drills. The product needed to keep children engaged while giving teachers enough structure to plan lessons, monitor progress, and intervene when a learner struggled.
The build
- Reusable speaking, listening, reading, and writing templates across 240 lessons.
- Multiple-choice, fill-in-the-blank, spelling, flashcard, and best-answer interactions.
- Teacher dashboards for activity, skill progress, lesson planning, and resources.
- Student dashboards for progress, profile, reports, and karaoke-based practice.
- A lesson-aware AVI for contextual pronunciation, grammar, and vocabulary guidance.
Decisions that mattered
The story carries the curriculum. Movie-based context gives exercises continuity and makes practice feel connected.
Design once, author many times. Reusable templates let educators vary content without rebuilding the interaction model.
Teacher and learner views share the same truth. Progress data is useful only when both sides can understand it.
Outcome
The result is a structured learning experience spanning eight levels and 240 interactive lessons. Hashaam's resume groups the EAJ and English for Success redesigns under an approximately 40% page-load improvement; the exact project split is not public.